Mini Sloane Street Edition Launch
The Sloane Street Edition comes in two variants: the 3-door MINI Cooper C and the 5-door MINI Cooper C, each blending MINI’s iconic design heritage with a fresh, modern aesthetic.
BMW will introduce the MINI Sloane Street Edition in Japan, with the special models arriving at authorized dealerships and deliveries expected to begin in October. The edition will be offered in two variants: the three-door MINI Cooper C and the five-door MINI Cooper C. Inspired by London’s prestigious Sloane Street, known for its luxury boutiques and sophisticated British style, the new models blend MINI’s iconic design with a more refined, contemporary appearance.
Both versions are based on the Favoured trim and feature a minimalist, monochromatic design that emphasizes contrasting colors and premium finishes. Signature MINI elements, including a contrasting roof and hood stripes, are complemented by standard Piano Black exterior details on the grille surround and MINI emblem. Dark exterior colors are paired with beige Vescin seats, while the white exterior option features black Vescin upholstery. The three-door model will be available in two body colors, while the five-door version offers three options.
The Sloane Street Edition also includes a comprehensive suite of driver assistance and parking technologies as standard equipment. Driving Assistant Plus features Active Cruise Control with Stop & Go and Steering and Lane Control Assist. Parking Assistant Plus adds a surround-view camera system and panoramic views of the vehicle’s front and rear, helping drivers maneuver in tight spaces with greater confidence. These features complement the special edition’s upscale styling with added convenience and safety.