Mini Sales Growing
MINI was BMW Group’s only growing brand in the first nine months of 2026, with deliveries up 6.8% and electric vehicles accounting for 37.2% of sales, despite a 2.4% decline in the third quarter signaling slowing momentum.
MINI delivered 220,247 vehicles worldwide during the first nine months of 2026, an increase of 6.8% compared with the same period last year, making it the only growing brand among BMW Group’s four marques. However, third-quarter deliveries fell 2.4% to 70,712 vehicles. Despite the decline, MINI performed better than the BMW brand, which saw Q3 sales drop 6.8%, while Rolls-Royce declined 18%. MINI accounted for approximately 12.9% of BMW Group Automotive deliveries year to date.
BMW Group attributes MINI’s growth primarily to John Cooper Works models and the MINI Paul Smith Edition, highlighting the importance of performance variants and special editions in attracting buyers. Electrification also remains a significant part of the brand’s business, with fully electric vehicles accounting for 37.2% of MINI’s year-to-date deliveries, or approximately 82,000 vehicles. This includes the electric Cooper, Aceman, and Countryman SE, giving MINI a substantially higher electric sales mix than BMW Group overall, where battery-electric vehicles represented approximately 18.4% of deliveries.
Despite its positive year-to-date performance, MINI’s momentum has weakened considerably. Based on the reported figures, first-half deliveries grew by approximately 11.8%, while the third quarter shifted into a slight decline. Although MINI continues to outperform the rest of BMW Group, its growth rate is slowing. The available figures do not provide a MINI-specific regional or model breakdown, making it difficult to determine which markets are driving sales or how much individual vehicles and special editions are contributing.
Looking ahead, the fourth quarter will provide a clearer picture of MINI’s sales trajectory, particularly with the Countryman Untamed Edition expected to contribute to future momentum. BMW Group’s decision regarding production of the next-generation electric Cooper and the upcoming 2027 model refresh will also be important developments to watch. For now, MINI remains BMW Group’s strongest-performing brand in terms of sales growth, although the slowdown in the third quarter raises questions about whether that momentum can continue.